Digital Marketing is Broken – Let’s Talk
- Editor’s Note: This article was on digital marketing was originally published on LinkedIn.
I’ll be blunt. I think web content has lost its way. Clicks for clicks sake makes the whole world dumber. The power of digital marketing platforms to convey a concept one to many is being squandered with clickbait and reductive information that more often than not confuses readers. It’s a farce.
Think about how you feel after a half-hour link surfing on your Facebook News Feed. You end it feeling unsatisfied and wishing you could have those minutes back. In time, we’ll look back at this period of the Internet and wonder how things went so wrong.
At Blueprint Income, we’re going to work hard against this trend. And we’re doing it with one of the most important, most complicated, and least understood parts of retirement finance.
In a strict sense, we’re hiring a Digital Marketing Associate whose day-to-day will look somewhat like a content marketer. But we’re not looking for someone who fancies themselves that. We’re looking for someone who loves to write; who loves to explain; who loves to cut through the noise.
So We’re Casting a Wide Net.
- If the idea of being a marketer isn’t something that is intuitively appealing to you, we’d like to to talk to you.
- If you’ve never held a content marketing role, we’d still like to talk to you.
- If you’re an original, we’d like to talk to you.
- If you think the role of content is to be controversial and convey new ideas, then we’d like to talk to you.
- If you’re more motivated to break down complex topics for the sake of increasing understanding rather than to try to sell something, then we’d like to talk to you.
- If you’re interested in personal finance, insurance or retirement, but think that the products themselves and the way they are explained is antiquated and opaque, we’d like to talk to you.
- If you’re interested in creative ways to our short digital attention spans, we’d like to talk to you.
- If you like to think up new paradigms, we’d like to talk to you.