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Canvas vs. Blueprint Income: Review & Comparison

May 6, 2025

Blueprint Income Team

Thinking about buying an annuity online? If you've come across Canvas Annuity, you may be wondering how it stacks up against other options—especially leading marketplaces like Blueprint Income.

In this article, we’ll provide a detailed comparison of Canvas Annuity vs. Blueprint Income, including rates, product flexibility, customer experience, and why more shoppers are turning to marketplaces when securing guaranteed retirement income.

What Is Canvas Annuity?

Canvas Annuity is an online platform offering fixed annuities—specifically, Multi-Year Guaranteed Annuities (MYGAs). When you purchase from Canvas, you're buying directly from Puritan Life Insurance Company of America, the sole insurer behind Canvas’s products.

Canvas focuses on simple, fixed-term annuities that provide a guaranteed interest rate over a period of 3 to 10 years.

Assessing the Legitimacy of Canvas Annuity Yes, Canvas is a legitimate platform backed by Puritan Life. However, its annuity options are limited to products offered by a single insurer, and its financial strength rating is B++ (Good) from AM Best.

What Is Blueprint Income?

Blueprint Income is a digital annuity marketplace offering access to dozens of top-rated insurance companies, including MassMutual, AIG, Brighthouse, Integrity Life, and others.

Blueprint Income is a wholly owned subsidiary of MassMutual with over 170 years of history. Blueprint Income operates as an independent marketplace, allowing consumers to compare annuities across carriers and product types without product bias to find the best rates and features for their needs.

Canvas Annuity vs. Blueprint Income: Key Differences

Feature

Canvas Annuity (Puritan Life)

Blueprint Income

Carriers

Single (Puritan Life)

Dozens of top-rated insurers

Products Offered

MYGAs only

MYGAs, FIAs, Income Annuities, QLACs

Rate Comparison

No (only Puritan Life rates)

Yes (multi-carrier marketplace)

Financial Strength Ratings

B++ (Good)

A-rated and higher options

Purchasing Experience

Fully online, self-service

Online with access to annuity experts

Fees & Commissions

Built into rates

Built into rates (competitive marketplace pricing)

Product Options: Blueprint Income Offers More Flexibility

Canvas only offers Multi-Year Guaranteed Annuities (MYGAs). These are good for people seeking predictable, fixed returns for a set period.

Blueprint Income, in contrast, provides:

MYGAs

Fixed Indexed Annuities (FIAs) for market-linked growth potential with downside protection

Income Annuities (SPIA & DIA) for guaranteed lifetime income

Qualified Longevity Annuity Contracts (QLACs) for tax-deferred income later in retirement

Why this matters: Many retirees want flexibility as their needs evolve. Blueprint Income’s broader product menu makes it easier to adapt to changing retirement goals.

Rates & Transparency

Canvas Annuity Rates: Canvas advertises competitive MYGA rates—but only from Puritan Life. Consumers must research other carriers separately if they want to compare.

Blueprint Income Rates: Blueprint Income shows real-time rates from dozens of insurers, offering consumers price transparency and competition, which often leads to better deals.

Final Verdict: Should You Choose Canvas or Blueprint Income?

Choose Canvas Annuity if:

You only want a MYGA from Puritan Life

You prefer a fully online, self-service approach

You are comfortable with Puritan Life’s B++ rating

Choose Blueprint Income if:

You want to compare multiple insurers and a broader range of product choices

You prefer access to higher-rated insurance companies

You value rate comparison tools

You appreciate expert guidance without extra cost

You may want flexible income options like FIAs or income annuities, such as Qualified Longevity Annuity Contracts (QLACs), which are designed to provide guaranteed income for life and can help protect against the risk of outliving your savings

FAQs About Canvas Annuity vs. Blueprint Income

1. Are Canvas Annuity rates competitive? Yes—but only compared to other MYGAs. Blueprint Income allows you to compare dozens of carriers to find the most competitive rates.

2. Can I buy other types of annuities through Canvas? No. Canvas only offers MYGAs.

3. Does Blueprint Income cost more? No. Blueprint Income’s service is free to consumers. Like Canvas, compensation comes from the insurance companies, and the marketplace model helps keep pricing competitive.

4. Which company is more flexible? Blueprint Income, because it works with multiple insurers and offers a wider range of annuity products.

MM202805-312428

Blueprint Income Team

We are a team of finance, insurance, and actuarial professionals working to make it easier for everyone to achieve a steady and comfortable retirement. We write about annuities (the good and the bad) and provide strategies to help Americans prepare for retirement.

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